Getting Started with App Store Optimization

App Store Optimization is often reduced to keyword stuffing a title, but the highest-leverage work usually happens before that.

Start with the icon and screenshots

Your icon and first two screenshots do most of the conversion work before anyone reads a word of your description. Test variations before assuming your copy is the problem.

Then work on keywords

Once your listing converts well, keyword research compounds that advantage instead of sending traffic to a page that won't convert anyway.

Track, don't guess

Store analytics tell you where users drop off between impression, page view, and install. Fix the biggest drop-off first.